Project Description: This project, centered around Nautica, provided a rebrand and redesign packaging for Nautica. Specifically, this was a design for packaging for breakable glass products. The purpose of the rebrand was to give the company, even one as successful as Nautica, a new fresh, eye-catching look and thus increase their revenue. 

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Project Concept: In order to attract younger consumers who are purchasing items for their first home or apartments, Nautica’s packaging was redesigned and modernized. The rebranded logo and packaging appeal to a more youthful sensibility by referencing the ocean.